The story so far…Service Business Lessons

Our new website is here!!! During the creation of this website we’ve been given a lot of advice including: blog, blog, blog as it will increase traffic to the site and you’ll be relevant.” “Meta tags are useless, meta tags are still important, but SEO or (search engine optimization, for those of you not in the know) is what your site needs.” Not sure yet what works, but we’re passionate about telling the story. AtomicWrap.com has been around for several years and its growing. We’ve read dozens of other blogs and most are just a commercial about how Company A solved a customer problem and sold more shrink wrap in the process. Nice story, but a little predictable. We’re aiming for a different spin and prefer to make it about the reader and not the writer. Prolific author Frank Herbert wrote “that the primary function of fiction is to entertain,” but as Ezra Pound, one of his literary models, wrote: “If a book reveals to us something of which we were unconscious, it feeds us with its energy.” “The best way to entertain is to provoke, to make people think.” We couldn’t agree more, but this will be non-fiction. My goal in this blog is to relate an experience that someone may find helpful and useful. We have found that sometimes all you need is a little insight from another who’s been there before and voila, problem solved. Not sure how much entertainment value there’ll be, but will try because after all if you can’t laugh at yourself, you may as well laugh at others. More later…